outside of office hour’s server configuration services

Insomnia Technologies is gaining a great reputation in Shropshire and West Midlands area for installing servers and networks outside of normal office hours at around 20% less than our competitors.

Insomnia is proud to announce our new outside of office hour’s server configuration services.

Need a server installing over the weekend?

Then with the aid of our associated Certified Server Engineer and network team, we are proud to announce our new weekend server setup and configuration service.

This means less down time for your business as we setup and install your server outside of normal office hours. We can also set up and install your network outside of office hours.

How much is this going to cost?

That is the best bit. On average, we are 20% cheaper than our competitors are if not more and we will not disrupt your 9 to 5 running of your business. We have Certified Professionals at our disposal as well as network engineers with over 10 years experience. For the best and most competitive quotes today, give us a call today.

Call us direct on 07515 655 080 visit www.the-IT-crowd.co.uk for more info or www.telford-hardware.co.uk

Direct Marketing

Speak to your customers direct

One of the best forms of marketing is direct marketing. The reason is simple = you are getting your message directly in front of your target audience. Unlike PR & advertising you are not spending lots of money in the hope that your message comes to the attention of your target audience. With direct marketing you are delivering your message direct to them. Hence the name.

Advertising, PR & brand awareness are still very important aspects of the full marketing spectrum and all have their place in the delivery of your message to your target audience.

The best direct marketing campaigns follow up or are backed up by PR, advertising and brand awareness campaigns. If a prospect see or hears and advert or reads an article about your company and then within a few days receives a letter, email or telephone call the recall of your brand and hence the brand awareness will be heightened.

Direct Marketing is a Powerful Tool

Direct marketing in the form of tele-marketing, direct mail shots and email marketing can be a very powerful tool. The sound of your own name is very important if not the most important sound a person hears. So getting a letter, email or phone call where someone addresses your prospect personally is a very effective marketing tool.

With direct marketing it is relatively easy to track results and the return on investment and therefore as part of a wider marketing strategy or on its own it is an important tool to most businesses today.

Make sure you do a full marketing return on investment analysis to make sure whatever form of marketing you choose it works for you.

E-Marketing provides the best return on investment

So you are looking to cut costs. No doubt one of the first areas to get pushed to side will be your marketing. But first off look at your marketing and look at what areas bring you the best return on investment, the most sales.

If you can’t track the return you are getting from you advertising or marketing then maybe you should bring it to a halt. Look at areas you can track.

eMarketing; Search engine optimisation, search engine marketing, pay per click and so on can bring massive return on investments but the great part of it is that it actually takes out the guess work for you if you use web analytics to track results.

Using web analytics as part of your marketing plan will make it easier to see where you marketing is really working for you and actually how much it costs you to get a sales lead.

Using analytics together with an emaketing return on investment calculator will take the guess work out and actually help you forecast for the future.

Return on investment marketing, eMarketing, Search engine optimisation and marketing, pay per click and more.

Emarketing ROI Calculator report

Number of hits a month = 500
Number of leads= 50
Cost = £250.00
No of hits to get an Lead =10
Hit/Lead conversion rate = 10%
No of sales from leads = 10
Lead/sale conversion rate = 20%
Average Profit Per Sale =£100.00

Sales Profit = £1,000.00
Total profit from campaign = £750.00
ROI % = 300%

Cost per lead = £5.00, Cost per sale= £25.00, Cost per hit = £0.50