A SWOT analysis can be a crucial tool in running a check on your organisations eMarketing. SWOT is short for Strengths, Weaknesses, Opportunities and Threats and just bearing that list in mind you will be able to better analyse your eBusiness situation and the a build a plan around this.
The important fact to remember is that the Strengths & Weaknesses are looking internally at your organisation; strength could be expert product knowledge whilst a weakness might be a lack of technical skills.
On the other hand Opportunities & Threats are looking externally from the organisation. Here opportunities may be new markets or marketing technologies and threats could be competition; their product, service or price.
So how does this affect your web marketing or eMarketing?
Well as previously discussed putting together a strategic plan will help you stay ahead of the competition with your online marketing and eMarketing. By doing a SWOT analysis you can better define your situation which will help you then set out your objectives and strategy as well an define the eTools and resources you will need to get there.
You will be able to define your strengths and build on these and by realising your weaknesses earlier on you will be able to correctly plan to resource these areas. By staying one step ahead as regards opportunity you can become a market leader and my recognising the threats you can plan to avoid them or deal with them head on.
Your strength may be in the ideas of your business but your weakness might be in the web design and development skills you may need to realise them. So by employing the services of a web developer with the needed skills you need you can then have the time to focus on the areas that you are good at; running the business.
By identifying a new market or marketing opportunity you can take advantage of this early on. If this is a technology based opportunity a word of caution here is to make sure the technology is to the benefit of the customer and not for technologies sake only because you could spend a lot of time and money on a technology that never really takes off or is of no use to the customer.
The threats may well be from the competition and their shear marketing budget but by recognising this you can think of more creative way to market your business. Try and spot their weaknesses so that you can become a threat to them not the other way around.
Tuesday, 9 September 2008
Article writing is just the ticket � eMarketing/SEO
Article writing is just the ticket � eMarketing/SEO
Looking for eMarketing and SEO success? Then write some articles and Google will love you. The more relevant and up to date the content of your website is the higher relevance it has on Google search engines in regard with your website subject or product.
By showing Google (and other search engines) that you are in fact an expert in your industry and that your website is going to be informative and relevant to searchers you will tick a big box with Google. On top of this you need to keep it fresh and up to date.
Don't SPAM
A word of caution here: some have tried copy and pasting articles, of adding irrelevant or repetitive articles that have the keywords or key phrases repeated again and again just to fool the search engine spiders into ranking them higher in the search engines. This is a big mistake and can cost you dearly. As this is considered to be SPAMMING the search engine you could find that your website is black listed and fails to show in search engines at all once the pages have be labelled as SPAM.
Make is relevant
For SEO and eMarketing success make it relevant. Not only will you rank higher in the search engines you will also provide a better user experience. If your website is up to date and informative they are more likely to return to it again and again.
What if you don't know what to write?
Well this could be an issue but don't worry there are plenty of web article writers out there that will be happy to research and write web articles for you for a minimal cost.
more articles at www.insomnia-technologies.co.uk
plus get live support from my new service at http://www.liveperson.com/sam-oprey/
Looking for eMarketing and SEO success? Then write some articles and Google will love you. The more relevant and up to date the content of your website is the higher relevance it has on Google search engines in regard with your website subject or product.
By showing Google (and other search engines) that you are in fact an expert in your industry and that your website is going to be informative and relevant to searchers you will tick a big box with Google. On top of this you need to keep it fresh and up to date.
Don't SPAM
A word of caution here: some have tried copy and pasting articles, of adding irrelevant or repetitive articles that have the keywords or key phrases repeated again and again just to fool the search engine spiders into ranking them higher in the search engines. This is a big mistake and can cost you dearly. As this is considered to be SPAMMING the search engine you could find that your website is black listed and fails to show in search engines at all once the pages have be labelled as SPAM.
Make is relevant
For SEO and eMarketing success make it relevant. Not only will you rank higher in the search engines you will also provide a better user experience. If your website is up to date and informative they are more likely to return to it again and again.
What if you don't know what to write?
Well this could be an issue but don't worry there are plenty of web article writers out there that will be happy to research and write web articles for you for a minimal cost.
more articles at www.insomnia-technologies.co.uk
plus get live support from my new service at http://www.liveperson.com/sam-oprey/
Monday, 8 September 2008
Article writing is just the ticket – eMarketing/SEO
Article writing is just the ticket – eMarketing/SEO
Looking for eMarketing and SEO success? Then write some articles and Google will love you. The more relevant and up to date the content of your website is the higher relevance it has on Google search engines in regard with your website subject or product.
By showing Google (and other search engines) that you are in fact an expert in your industry and that your website is going to be informative and relevant to searchers you will tick a big box with Google. On top of this you need to keep it fresh and up to date.
Don’t SPAM
A word of caution here: some have tried copy and pasting articles, of adding irrelevant or repetitive articles that have the keywords or key phrases repeated again and again just to fool the search engine spiders into ranking them higher in the search engines. This is a big mistake and can cost you dearly. As this is considered to be SPAMMING the search engine you could find that your website is black listed and fails to show in search engines at all once the pages have be labelled as SPAM.
Make is relevant
For SEO and eMarketing success make it relevant. Not only will you rank higher in the search engines you will also provide a better user experience. If your website is up to date and informative they are more likely to return to it again and again.
What if you don’t know what to write?
Well this could be an issue but don’t worry there are plenty of web article writers out there that will be happy to research and write web articles for you for a minimal cost.
from http://www.insomnia-technologies.co.uk/ for your free emarketing info and advice
Looking for eMarketing and SEO success? Then write some articles and Google will love you. The more relevant and up to date the content of your website is the higher relevance it has on Google search engines in regard with your website subject or product.
By showing Google (and other search engines) that you are in fact an expert in your industry and that your website is going to be informative and relevant to searchers you will tick a big box with Google. On top of this you need to keep it fresh and up to date.
Don’t SPAM
A word of caution here: some have tried copy and pasting articles, of adding irrelevant or repetitive articles that have the keywords or key phrases repeated again and again just to fool the search engine spiders into ranking them higher in the search engines. This is a big mistake and can cost you dearly. As this is considered to be SPAMMING the search engine you could find that your website is black listed and fails to show in search engines at all once the pages have be labelled as SPAM.
Make is relevant
For SEO and eMarketing success make it relevant. Not only will you rank higher in the search engines you will also provide a better user experience. If your website is up to date and informative they are more likely to return to it again and again.
What if you don’t know what to write?
Well this could be an issue but don’t worry there are plenty of web article writers out there that will be happy to research and write web articles for you for a minimal cost.
from http://www.insomnia-technologies.co.uk/ for your free emarketing info and advice
Saturday, 6 September 2008
PC, Laptop and IT call out services in Shropshire
Press News from Insomnia Marketing Technologies
PC, Laptop and IT call out services in Shropshire
Insomnia Technologies is proud to announce our additional IT support services throughout Telford and Shropshire. Called iPlus - Telford Hardware (the i standing for Insomnia) this service will provide PC, Laptop and IT call out services in the local area.
Visiting you in your own home we charge no call out fee and only £17.50 an hour. In your home we provide software, internet and non hardware passed general repairs. If your laptop or computer needs hardware replacement or repairs or reformatting then we take this back to our workshop for repair.
Why chose iPlus - Telford Hardware ?
Well we are local, friendly, reliable, experienced engineers that offer upfront pricing.
In addition to our PC and Laptop Repair call out services in Telford we also provide computer training, wireless home network setup, internet training, home office installation and bespoke services to fit your home IT needs.
www.telford-hardware.co.uk
About us
iPlus - Telford Hardware is part of Insomnia Technologies. Insomnia provide a range of IT based services and advice the business and the local public. From our website www.insomnia-technologies.co.uk we provide online business marketing advice, eMarketing advice, telemarketing technology, SEO or Search Engine Optimisation guidance, IT and online security advice.
PC, Laptop and IT call out services in Shropshire
Insomnia Technologies is proud to announce our additional IT support services throughout Telford and Shropshire. Called iPlus - Telford Hardware (the i standing for Insomnia) this service will provide PC, Laptop and IT call out services in the local area.
Visiting you in your own home we charge no call out fee and only £17.50 an hour. In your home we provide software, internet and non hardware passed general repairs. If your laptop or computer needs hardware replacement or repairs or reformatting then we take this back to our workshop for repair.
Why chose iPlus - Telford Hardware ?
Well we are local, friendly, reliable, experienced engineers that offer upfront pricing.
In addition to our PC and Laptop Repair call out services in Telford we also provide computer training, wireless home network setup, internet training, home office installation and bespoke services to fit your home IT needs.
www.telford-hardware.co.uk
About us
iPlus - Telford Hardware is part of Insomnia Technologies. Insomnia provide a range of IT based services and advice the business and the local public. From our website www.insomnia-technologies.co.uk we provide online business marketing advice, eMarketing advice, telemarketing technology, SEO or Search Engine Optimisation guidance, IT and online security advice.
Home Wireless Network services in Shropshire
Press News from Insomnia Technologies
Home Wireless Network services in Shropshire
Insomnia Technologies is proud to announce our additional IT support services throughout Telford and Shropshire. Called iPlus - Telford Hardware this service will provide for IT support services in the local area including the setup of home wireless networks, remote offices and computer training.
Visiting you in your own home we charge no call out fee and only £17.50 an hour. In your home we provide software, internet and non hardware services. If your laptop or computer needs hardware replacement or repairs or reformatting then we take this back to our workshop for repair and then fully reinstall your IT equipment in your home office.
Why chose iPlus - Telford Hardware?
Well we are local, friendly, reliable, experienced engineers that offer upfront pricing.
www.telford-hardware.co.uk
About us
iPlus - Telford Hardware is part of Insomnia Technologies. Insomnia provide a range of IT based services and advice the business and the local public. From our website www.insomnia-technologies.co.uk we provide online business marketing advice, eMarketing advice, telemarketing technology, SEO or Search Engine Optimisation guidance, IT and online security advice.
Home Wireless Network services in Shropshire
Insomnia Technologies is proud to announce our additional IT support services throughout Telford and Shropshire. Called iPlus - Telford Hardware this service will provide for IT support services in the local area including the setup of home wireless networks, remote offices and computer training.
Visiting you in your own home we charge no call out fee and only £17.50 an hour. In your home we provide software, internet and non hardware services. If your laptop or computer needs hardware replacement or repairs or reformatting then we take this back to our workshop for repair and then fully reinstall your IT equipment in your home office.
Why chose iPlus - Telford Hardware?
Well we are local, friendly, reliable, experienced engineers that offer upfront pricing.
www.telford-hardware.co.uk
About us
iPlus - Telford Hardware is part of Insomnia Technologies. Insomnia provide a range of IT based services and advice the business and the local public. From our website www.insomnia-technologies.co.uk we provide online business marketing advice, eMarketing advice, telemarketing technology, SEO or Search Engine Optimisation guidance, IT and online security advice.
Friday, 22 August 2008
Fear of the Phone a Telemarketing Nightmare –
from www.insomnia-technologies.co.uk
Fear of the phone: what is it? Does it really exist?
Is there a difference between telesales and cold call telemarketing?
How can you overcome the fear? How can you train staff to overcome the fear?
There are many telephone sales people and face to face sales people who have a fear of cold calling. They are quite happy to pick up a ringing phone and close a sale there and then. They are even quite happy to call warm leads or existing clients and up sell or cross sell to these. But put a untouched database of unclean data in front of them and ask them to cold call and watch how fast they get up to make a coffee, sort the mail, go the toilet and quite frankly avoid making that first cold call.
So is it fear of the phone or fear of the unknown? Fear of rejection or failure?
There are thousands of telemarketing books out there that will teach you varying techniques for overcoming this fear from thinking positive, smiling when you dial and all that nonsense.
At insomnia we developed the technique of being thick skinned, sarcasm off the phone and generally just getting on with it. You can use all the positive thought processes and live goal focus you want but what you really need is the ability to just hit the phones and make over 100 calls a day. If you can do this by call 5 or 6 or even call 1 all fear of the cold data is gone.
Fear of the phone is just fear of the unknown so who cares if the first few calls you crash and burn, mess up your script or even get told where to go. You can do sales training until you are blue in the face but the best sort of sales training there is is to bang through the calls and your abilities and script will naturally develop. If you are starting a new telemarketing job or project and you get the fear of the phone the best thing to do is to blast on through the calls and by mid morning you will have forgotten all about it.
More on this subject coming soon.
For modern hands on advice from someone who still cold calls on a regular basis for support for an UK based telemarketing project email: webmaster@insomnia-technologies.co.uk
Fear of the phone: what is it? Does it really exist?
Is there a difference between telesales and cold call telemarketing?
How can you overcome the fear? How can you train staff to overcome the fear?
There are many telephone sales people and face to face sales people who have a fear of cold calling. They are quite happy to pick up a ringing phone and close a sale there and then. They are even quite happy to call warm leads or existing clients and up sell or cross sell to these. But put a untouched database of unclean data in front of them and ask them to cold call and watch how fast they get up to make a coffee, sort the mail, go the toilet and quite frankly avoid making that first cold call.
So is it fear of the phone or fear of the unknown? Fear of rejection or failure?
There are thousands of telemarketing books out there that will teach you varying techniques for overcoming this fear from thinking positive, smiling when you dial and all that nonsense.
At insomnia we developed the technique of being thick skinned, sarcasm off the phone and generally just getting on with it. You can use all the positive thought processes and live goal focus you want but what you really need is the ability to just hit the phones and make over 100 calls a day. If you can do this by call 5 or 6 or even call 1 all fear of the cold data is gone.
Fear of the phone is just fear of the unknown so who cares if the first few calls you crash and burn, mess up your script or even get told where to go. You can do sales training until you are blue in the face but the best sort of sales training there is is to bang through the calls and your abilities and script will naturally develop. If you are starting a new telemarketing job or project and you get the fear of the phone the best thing to do is to blast on through the calls and by mid morning you will have forgotten all about it.
More on this subject coming soon.
For modern hands on advice from someone who still cold calls on a regular basis for support for an UK based telemarketing project email: webmaster@insomnia-technologies.co.uk
eMarketing – not just SEO - an introduction
taken from www.insomnia-technologies.co.uk
Online marketing or eMarketing is a lot more than just having a website or having an SEO programme. eMarketing is the marketing of your companies' products and services using eTools.
These eTools could be a website, search engine, blog, email, mobile phone marketing, interactive TV, interactive radio and so on.
Let's not get this confused with eCommerce which is the facility for selling products or taking payments online. Or even eBusiness which could be made up of eCommerce, eProcurement and eMarketing.
eMarketing is like Traditional Marketing only using Technology
Marketing is about knowing and anticipating what your customers need and are looking for and then marketing to that need. Using technology you can get a better understanding their online behaviour so that you can react to their needs.
It's not just about getting hits or visits to your website. It's also about converting those hits into buying and returning customers. By knowing and understanding your customers and their needs and expectations you can convert more hits into sales.
Using analytical tools you can not only monitor the number of visits you are getting but also what those visitors are doing and looking for on your site. Why they are leaving and going elsewhere and why they are buying.
Take the Guess Work out of Marketing
Technology can aid you in understanding your online customers and can take a lot of guess work out of your marketing. It can also aid you in understanding what is and is not working in your marketing. Where your hits are coming from and where you are wasting your money.
Using analytics you can see where your advertising and marketing budget is being most effective and where it is not and therefore refocus your funds where you are gaining the best success.
Online marketing or eMarketing is a lot more than just having a website or having an SEO programme. eMarketing is the marketing of your companies' products and services using eTools.
These eTools could be a website, search engine, blog, email, mobile phone marketing, interactive TV, interactive radio and so on.
Let's not get this confused with eCommerce which is the facility for selling products or taking payments online. Or even eBusiness which could be made up of eCommerce, eProcurement and eMarketing.
eMarketing is like Traditional Marketing only using Technology
Marketing is about knowing and anticipating what your customers need and are looking for and then marketing to that need. Using technology you can get a better understanding their online behaviour so that you can react to their needs.
It's not just about getting hits or visits to your website. It's also about converting those hits into buying and returning customers. By knowing and understanding your customers and their needs and expectations you can convert more hits into sales.
Using analytical tools you can not only monitor the number of visits you are getting but also what those visitors are doing and looking for on your site. Why they are leaving and going elsewhere and why they are buying.
Take the Guess Work out of Marketing
Technology can aid you in understanding your online customers and can take a lot of guess work out of your marketing. It can also aid you in understanding what is and is not working in your marketing. Where your hits are coming from and where you are wasting your money.
Using analytics you can see where your advertising and marketing budget is being most effective and where it is not and therefore refocus your funds where you are gaining the best success.
Wednesday, 25 June 2008
insomnia
new - well reworked website now available - www.insomnia-technologies.co.uk free advice and info on internet marketing, direct marketing and so on. in the early stages at mo as i am reworking the website from a business site to a free info site - giving a little back to the community - any way check it out
sam
sam
Saturday, 31 May 2008
new suite101 article on keyword optmisation now out
hi
you can view my new article on keyword and key phrase optimisation and their relevance to customer online search behaviour by clicking this link
http://marketingpr.suite101.com/article.cfm/keyword_and_key_phrase_optimisatio
not sure why its missing the n at the end of the link but there you go
you can view all my articles on suite101.com by viewing my profile, there are only 3 articles so far put i am planning many more to come but as part of the agreement i can't display them here as well just add the link so that you can view them
my profile page is http://www.suite101.com/profile.cfm/samoprey
all the best
more to come soon
Sam
you can view my new article on keyword and key phrase optimisation and their relevance to customer online search behaviour by clicking this link
http://marketingpr.suite101.com/article.cfm/keyword_and_key_phrase_optimisatio
not sure why its missing the n at the end of the link but there you go
you can view all my articles on suite101.com by viewing my profile, there are only 3 articles so far put i am planning many more to come but as part of the agreement i can't display them here as well just add the link so that you can view them
my profile page is http://www.suite101.com/profile.cfm/samoprey
all the best
more to come soon
Sam
Thursday, 29 May 2008
No more cold calling
After a huge success with our techniques in generating leads without cold calling we have decided to put all the info in a new book. Yes that's right we are about to give away our entire secret.
Why? Fame, fortune the usual reasons but also because we have looked around and there are other website offering secrets to stop the need for you to cold call and just get hot leads and quite frankly these other sites look like they are on another planet - they offer everything from teaching you to network and get referrals, to asking the cosmos for more sales leads, and apparently people buy into this rubbish.
No we will offer you secrets to real world techniques to drive success. We will show you how we helped one client, that deals in reclaiming bank charges, get 40 leads a week for one person working part time where their telemarketing team of 5 were only getting 20 a week between them calling over 100 people a day per person.
= 1 person getting 40 hot leads a week compared with 5 people getting 20 warm leads a week, you do the math and figure which is the better use of your time and money.
Not only that we are only going to charge the fee of £15 for the book as opposed the the hundreds these others charge and our info is actually worth something.
The book called "Cold Calling is Dead" which is just a dramatic title to gain attention will be out soon. Before hand you can reserve yourself a copy for just £7.50 simply email info@telemarketing-associates.co.uk saying you would like a copy reserved and we will email you the payment details.
Also books by this author and more info
Downloads only £1.50
Telemarketing The Art Is Not Dead
Internet Marketing: secrets the industry didn’t want you to know
Mind Control: Mind, Body & Power Sales
& psychological sales techniques @ http://www.lulu.com/content/1915911
authors blog at http://www.marketing-psychology.co.uk/
Tuesday, 13 May 2008
Hi All
Hi just a quick note to say although I have not posted for awhile I am still around. New blog coming soon on eMarketing will finish that ASAP.
Those of you who stay in touch thank you for your feedback so far!!
I am also working on other projects all of which will be explained later.
Speak to you soon
Those of you who stay in touch thank you for your feedback so far!!
I am also working on other projects all of which will be explained later.
Speak to you soon
Monday, 3 March 2008
Mind Control: Mind, Body & Power Sales
My new book
Mind Control: Mind, Body & Power Sales
This is the most powerful book you will ever read.
Control conversations, control sales and control the thinking of people you negotiate with.
This is not hypnotism as some books would have you believe you could hypnotize someone into buying something. You can't because hypnotism doesn't exist.
This is real sales techniques that control the thinking and buying behavior of your customers.
Together with the power of suggestibility puts you in control.
Whether you are in sales or not this will be the most important and powerful book you will ever read. This is the first 10 lessons in a series of books that will change your life and the money you earn.
Mind Control: Mind, Body & Power Sales
This is the most powerful book you will ever read.
Control conversations, control sales and control the thinking of people you negotiate with.
This is not hypnotism as some books would have you believe you could hypnotize someone into buying something. You can't because hypnotism doesn't exist.
This is real sales techniques that control the thinking and buying behavior of your customers.
Together with the power of suggestibility puts you in control.
Whether you are in sales or not this will be the most important and powerful book you will ever read. This is the first 10 lessons in a series of books that will change your life and the money you earn.
Friday, 29 February 2008
Reverse Psychology: is it the answer?
I would not bother to read this article you won't learn anything............
Are you still reading? Well if so that lame attempt at reverse psychology has worked......or you just wanted to continue reading.
Check out http://www.temple.edu/temple_times/february07/antimarketing.html
This article is quite interesting.
People are getting tired of being told to buy this or that; people are fed up being told "Buy Now". These techniques that worked during the 80's and 90's on a psychological level triggering buying behavior in some of us have lost their edge. Tell a person to buy now and they say "no thanks I will wait around for the next deal" tell someone they can't have something though triggers an entirely different cognitive response that of "You can't tell me that I can't buy it now" that of independence.
Take away a persons impedance and right to decide and you will find yourself fighting a revolution.
Take away their chance to buy and they will fight you to get that chance back!!
Are you still reading? Well if so that lame attempt at reverse psychology has worked......or you just wanted to continue reading.
Check out http://www.temple.edu/temple_times/february07/antimarketing.html
This article is quite interesting.
People are getting tired of being told to buy this or that; people are fed up being told "Buy Now". These techniques that worked during the 80's and 90's on a psychological level triggering buying behavior in some of us have lost their edge. Tell a person to buy now and they say "no thanks I will wait around for the next deal" tell someone they can't have something though triggers an entirely different cognitive response that of "You can't tell me that I can't buy it now" that of independence.
Take away a persons impedance and right to decide and you will find yourself fighting a revolution.
Take away their chance to buy and they will fight you to get that chance back!!
Internet Marketing: secrets the industry didn’t want you to know
Learn the secret to getting your website to the top of search engines like Google, MSN, Yahoo and more.
Make your dreams come true and money from the world wide web in a secure and easy to understand way.
This guide is designed to be as simple as possible so that anyone can make their dream of making a living online become a reality.
Internet Marketing: secrets the industry didn’t want you to know buy thru lulu
Print: £15.95
Download: £7.50
Learn the secrets to internet marketing so that you can make money from the word wide web.
This book reveals secrets that will help you get to the top of Google and other search engines and help you to make the most out of the internet.
Whether you are looking to run an online business or advertise your business online use these tips to your advantage and get the most out of online marketing.
Make your dreams come true and money from the world wide web in a secure and easy to understand way.
This guide is designed to be as simple as possible so that anyone can make their dream of making a living online become a reality.
Internet Marketing: secrets the industry didn’t want you to know buy thru lulu
Print: £15.95
Download: £7.50
Learn the secrets to internet marketing so that you can make money from the word wide web.
This book reveals secrets that will help you get to the top of Google and other search engines and help you to make the most out of the internet.
Whether you are looking to run an online business or advertise your business online use these tips to your advantage and get the most out of online marketing.
Thursday, 21 February 2008
Secrets in psychological sales techniques
Ever wanted the power of Mind Control? No oh well this won't be for you then!
This book is for everyone in sales and everyone who wants to influential in their dealings with others. Understanding how to use psychological sales techniques to your advantage will open doors for you. You will gain control of the situation and therefore become more persuasive in your life.
Whether in sales or marketing or just in business or life this book will change the way you view conversations and how you interact with others by giving you the upper hand. From the sales appointment to in a bar chatting up a potential mate these techniques can be used in a universal way. This is not some mumbo jumbo self help book it is a guide to controling conversation and sitautions to your advatage.
Buy your copy of this book today and learn the lesson that will change your life
http://www.lulu.com/content/1915911
Sam
This book is for everyone in sales and everyone who wants to influential in their dealings with others. Understanding how to use psychological sales techniques to your advantage will open doors for you. You will gain control of the situation and therefore become more persuasive in your life.
Whether in sales or marketing or just in business or life this book will change the way you view conversations and how you interact with others by giving you the upper hand. From the sales appointment to in a bar chatting up a potential mate these techniques can be used in a universal way. This is not some mumbo jumbo self help book it is a guide to controling conversation and sitautions to your advatage.
Buy your copy of this book today and learn the lesson that will change your life
http://www.lulu.com/content/1915911
Sam
Wednesday, 23 January 2008
Telemarketing the Art is not Dead!!!
Get my comprehensive book on the world of telemarketing, its techniques, history & psychology all the way through to cold calling techniques!!!
Buy the fantastic book Telemarketing The Art Is Not Dead by yours truly. Only £7.50 to download , compare that with other outdated guides that start at around the £25 mark and you are on to a winner, not to mention that fact that I am a seasoned experienced telemarketing director with current hands on experience together with the fact that this information is up to date a relevant to today's market.
I am the founder of the Guild of Telemarketing Professionals and as such of advice to peers and none peers alike in all areas from setting up a telemarketing campaign, department or company to relevant laws such as TPS, how to get data, eMarketing advice, latest technology and sales and marketing techniques.
My new book Mind Control: Psychological Sales Techniques is due out the end of this month beginning of next (as soon as I have finished with the finishing touches) so stay posted for that.
Sam
Buy the fantastic book Telemarketing The Art Is Not Dead by yours truly. Only £7.50 to download , compare that with other outdated guides that start at around the £25 mark and you are on to a winner, not to mention that fact that I am a seasoned experienced telemarketing director with current hands on experience together with the fact that this information is up to date a relevant to today's market.
I am the founder of the Guild of Telemarketing Professionals and as such of advice to peers and none peers alike in all areas from setting up a telemarketing campaign, department or company to relevant laws such as TPS, how to get data, eMarketing advice, latest technology and sales and marketing techniques.
My new book Mind Control: Psychological Sales Techniques is due out the end of this month beginning of next (as soon as I have finished with the finishing touches) so stay posted for that.
Sam
Tuesday, 22 January 2008
Customer Profiling, Emotional Branding & Product Placement
Customer Profiling
By knowing and understanding your customer you can better tailor your product, your advertising and marketing to gain maximum coverage of your brand or product, to elicit change in their cognitive behaviour and to cause a change and effect.
Emotional Branding
Emotional brand loyalty is the golden chalice of marketing and branding it is having a brand that elicits an emotional connection or reaction from the consumer in a positive manner. HP sauce, Coca Cola, Virgin, M&S, Woolworths etc all have a positive emotional connection with their customers as brand.
"People bought their first record from Woolworths, their dad bought them a Coca Cola on a hot summer's day when they were 5 whilst eating a burger off the Barbeque with HP sauce on it as they listen to Virgin radio and danced about in their M&S jumper that Nan had bought them the Christmas before"
Finding and creating that positive emotional connection between your brand and your customer is the result of understanding your and profiling potential customer whether that be consumer or business and causing the emotional connection through your marketing activity
Product Design & Placement
Product Design & Placement is all part of the above and is very important. The design, feel, shape and usability of your product are crucial. As is where it can be found on the shelf and whether or not it stands out for the right reason. Does the design produce an emotional connection? Does the using of it require a technique that brings back memories of social occasions when done as part of a group or separately? Is it something that will be used in happy family times that bring back memories? Or is it something that in business will be a show of success?
By knowing and understanding your customer you can better tailor your product, your advertising and marketing to gain maximum coverage of your brand or product, to elicit change in their cognitive behaviour and to cause a change and effect.
Emotional Branding
Emotional brand loyalty is the golden chalice of marketing and branding it is having a brand that elicits an emotional connection or reaction from the consumer in a positive manner. HP sauce, Coca Cola, Virgin, M&S, Woolworths etc all have a positive emotional connection with their customers as brand.
"People bought their first record from Woolworths, their dad bought them a Coca Cola on a hot summer's day when they were 5 whilst eating a burger off the Barbeque with HP sauce on it as they listen to Virgin radio and danced about in their M&S jumper that Nan had bought them the Christmas before"
Finding and creating that positive emotional connection between your brand and your customer is the result of understanding your and profiling potential customer whether that be consumer or business and causing the emotional connection through your marketing activity
Product Design & Placement
Product Design & Placement is all part of the above and is very important. The design, feel, shape and usability of your product are crucial. As is where it can be found on the shelf and whether or not it stands out for the right reason. Does the design produce an emotional connection? Does the using of it require a technique that brings back memories of social occasions when done as part of a group or separately? Is it something that will be used in happy family times that bring back memories? Or is it something that in business will be a show of success?
Welcome
Ok first off hello. My name is Sam O'Prey I am a sales & marketing professional based in Shropshire in the UK. My areas of expertise are in ROI or return on investment marketing through sales & marketing technology & applied psychology. Taking the guess work out of marketing.
The aim for this blog is for it to become a free resource for marketing information for businesses around the UK and the world in general. I have written a couple of books on the subject which will be available from this blog soon and I run a couple of marketing advice & service sites that will all soon move over to here.
they are
http://www.telemarketing-guild.co.uk/
http://www.insomnia-technologies.co.uk/
the reason for this sites dark background, if you were wondering, is due to the fact that it is easier on the eye and so from a marketing point of view in theory it means the user will spend longer on the pages without getting a headache of eyeache. I can't do anything about backache or heartache though I can assure you I will cause you neither.
The aim for this blog is for it to become a free resource for marketing information for businesses around the UK and the world in general. I have written a couple of books on the subject which will be available from this blog soon and I run a couple of marketing advice & service sites that will all soon move over to here.
they are
http://www.telemarketing-guild.co.uk/
http://www.insomnia-technologies.co.uk/
the reason for this sites dark background, if you were wondering, is due to the fact that it is easier on the eye and so from a marketing point of view in theory it means the user will spend longer on the pages without getting a headache of eyeache. I can't do anything about backache or heartache though I can assure you I will cause you neither.
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