Speak to your customers direct
One of the best forms of marketing is direct marketing. The reason is simple = you are getting your message directly in front of your target audience. Unlike PR & advertising you are not spending lots of money in the hope that your message comes to the attention of your target audience. With direct marketing you are delivering your message direct to them. Hence the name.
Advertising, PR & brand awareness are still very important aspects of the full marketing spectrum and all have their place in the delivery of your message to your target audience.
The best direct marketing campaigns follow up or are backed up by PR, advertising and brand awareness campaigns. If a prospect see or hears and advert or reads an article about your company and then within a few days receives a letter, email or telephone call the recall of your brand and hence the brand awareness will be heightened.
Direct Marketing is a Powerful Tool
Direct marketing in the form of tele-marketing, direct mail shots and email marketing can be a very powerful tool. The sound of your own name is very important if not the most important sound a person hears. So getting a letter, email or phone call where someone addresses your prospect personally is a very effective marketing tool.
With direct marketing it is relatively easy to track results and the return on investment and therefore as part of a wider marketing strategy or on its own it is an important tool to most businesses today.
Make sure you do a full marketing return on investment analysis to make sure whatever form of marketing you choose it works for you.
Saturday, 14 March 2009
Tuesday, 27 January 2009
E-Marketing provides the best return on investment
So you are looking to cut costs. No doubt one of the first areas to get pushed to side will be your marketing. But first off look at your marketing and look at what areas bring you the best return on investment, the most sales.
If you can’t track the return you are getting from you advertising or marketing then maybe you should bring it to a halt. Look at areas you can track.
eMarketing; Search engine optimisation, search engine marketing, pay per click and so on can bring massive return on investments but the great part of it is that it actually takes out the guess work for you if you use web analytics to track results.
Using web analytics as part of your marketing plan will make it easier to see where you marketing is really working for you and actually how much it costs you to get a sales lead.
Using analytics together with an emaketing return on investment calculator will take the guess work out and actually help you forecast for the future.
Return on investment marketing, eMarketing, Search engine optimisation and marketing, pay per click and more.
Emarketing ROI Calculator report
Number of hits a month = 500
Number of leads= 50
Cost = £250.00
No of hits to get an Lead =10
Hit/Lead conversion rate = 10%
No of sales from leads = 10
Lead/sale conversion rate = 20%
Average Profit Per Sale =£100.00
Sales Profit = £1,000.00
Total profit from campaign = £750.00
ROI % = 300%
Cost per lead = £5.00, Cost per sale= £25.00, Cost per hit = £0.50
Tuesday, 9 September 2008
SWOT analysis – eMarketing
A SWOT analysis can be a crucial tool in running a check on your organisations eMarketing. SWOT is short for Strengths, Weaknesses, Opportunities and Threats and just bearing that list in mind you will be able to better analyse your eBusiness situation and the a build a plan around this.
The important fact to remember is that the Strengths & Weaknesses are looking internally at your organisation; strength could be expert product knowledge whilst a weakness might be a lack of technical skills.
On the other hand Opportunities & Threats are looking externally from the organisation. Here opportunities may be new markets or marketing technologies and threats could be competition; their product, service or price.
So how does this affect your web marketing or eMarketing?
Well as previously discussed putting together a strategic plan will help you stay ahead of the competition with your online marketing and eMarketing. By doing a SWOT analysis you can better define your situation which will help you then set out your objectives and strategy as well an define the eTools and resources you will need to get there.
You will be able to define your strengths and build on these and by realising your weaknesses earlier on you will be able to correctly plan to resource these areas. By staying one step ahead as regards opportunity you can become a market leader and my recognising the threats you can plan to avoid them or deal with them head on.
Your strength may be in the ideas of your business but your weakness might be in the web design and development skills you may need to realise them. So by employing the services of a web developer with the needed skills you need you can then have the time to focus on the areas that you are good at; running the business.
By identifying a new market or marketing opportunity you can take advantage of this early on. If this is a technology based opportunity a word of caution here is to make sure the technology is to the benefit of the customer and not for technologies sake only because you could spend a lot of time and money on a technology that never really takes off or is of no use to the customer.
The threats may well be from the competition and their shear marketing budget but by recognising this you can think of more creative way to market your business. Try and spot their weaknesses so that you can become a threat to them not the other way around.
The important fact to remember is that the Strengths & Weaknesses are looking internally at your organisation; strength could be expert product knowledge whilst a weakness might be a lack of technical skills.
On the other hand Opportunities & Threats are looking externally from the organisation. Here opportunities may be new markets or marketing technologies and threats could be competition; their product, service or price.
So how does this affect your web marketing or eMarketing?
Well as previously discussed putting together a strategic plan will help you stay ahead of the competition with your online marketing and eMarketing. By doing a SWOT analysis you can better define your situation which will help you then set out your objectives and strategy as well an define the eTools and resources you will need to get there.
You will be able to define your strengths and build on these and by realising your weaknesses earlier on you will be able to correctly plan to resource these areas. By staying one step ahead as regards opportunity you can become a market leader and my recognising the threats you can plan to avoid them or deal with them head on.
Your strength may be in the ideas of your business but your weakness might be in the web design and development skills you may need to realise them. So by employing the services of a web developer with the needed skills you need you can then have the time to focus on the areas that you are good at; running the business.
By identifying a new market or marketing opportunity you can take advantage of this early on. If this is a technology based opportunity a word of caution here is to make sure the technology is to the benefit of the customer and not for technologies sake only because you could spend a lot of time and money on a technology that never really takes off or is of no use to the customer.
The threats may well be from the competition and their shear marketing budget but by recognising this you can think of more creative way to market your business. Try and spot their weaknesses so that you can become a threat to them not the other way around.
Article writing is just the ticket � eMarketing/SEO
Article writing is just the ticket � eMarketing/SEO
Looking for eMarketing and SEO success? Then write some articles and Google will love you. The more relevant and up to date the content of your website is the higher relevance it has on Google search engines in regard with your website subject or product.
By showing Google (and other search engines) that you are in fact an expert in your industry and that your website is going to be informative and relevant to searchers you will tick a big box with Google. On top of this you need to keep it fresh and up to date.
Don't SPAM
A word of caution here: some have tried copy and pasting articles, of adding irrelevant or repetitive articles that have the keywords or key phrases repeated again and again just to fool the search engine spiders into ranking them higher in the search engines. This is a big mistake and can cost you dearly. As this is considered to be SPAMMING the search engine you could find that your website is black listed and fails to show in search engines at all once the pages have be labelled as SPAM.
Make is relevant
For SEO and eMarketing success make it relevant. Not only will you rank higher in the search engines you will also provide a better user experience. If your website is up to date and informative they are more likely to return to it again and again.
What if you don't know what to write?
Well this could be an issue but don't worry there are plenty of web article writers out there that will be happy to research and write web articles for you for a minimal cost.
more articles at www.insomnia-technologies.co.uk
plus get live support from my new service at http://www.liveperson.com/sam-oprey/
Looking for eMarketing and SEO success? Then write some articles and Google will love you. The more relevant and up to date the content of your website is the higher relevance it has on Google search engines in regard with your website subject or product.
By showing Google (and other search engines) that you are in fact an expert in your industry and that your website is going to be informative and relevant to searchers you will tick a big box with Google. On top of this you need to keep it fresh and up to date.
Don't SPAM
A word of caution here: some have tried copy and pasting articles, of adding irrelevant or repetitive articles that have the keywords or key phrases repeated again and again just to fool the search engine spiders into ranking them higher in the search engines. This is a big mistake and can cost you dearly. As this is considered to be SPAMMING the search engine you could find that your website is black listed and fails to show in search engines at all once the pages have be labelled as SPAM.
Make is relevant
For SEO and eMarketing success make it relevant. Not only will you rank higher in the search engines you will also provide a better user experience. If your website is up to date and informative they are more likely to return to it again and again.
What if you don't know what to write?
Well this could be an issue but don't worry there are plenty of web article writers out there that will be happy to research and write web articles for you for a minimal cost.
more articles at www.insomnia-technologies.co.uk
plus get live support from my new service at http://www.liveperson.com/sam-oprey/
Monday, 8 September 2008
Article writing is just the ticket – eMarketing/SEO
Article writing is just the ticket – eMarketing/SEO
Looking for eMarketing and SEO success? Then write some articles and Google will love you. The more relevant and up to date the content of your website is the higher relevance it has on Google search engines in regard with your website subject or product.
By showing Google (and other search engines) that you are in fact an expert in your industry and that your website is going to be informative and relevant to searchers you will tick a big box with Google. On top of this you need to keep it fresh and up to date.
Don’t SPAM
A word of caution here: some have tried copy and pasting articles, of adding irrelevant or repetitive articles that have the keywords or key phrases repeated again and again just to fool the search engine spiders into ranking them higher in the search engines. This is a big mistake and can cost you dearly. As this is considered to be SPAMMING the search engine you could find that your website is black listed and fails to show in search engines at all once the pages have be labelled as SPAM.
Make is relevant
For SEO and eMarketing success make it relevant. Not only will you rank higher in the search engines you will also provide a better user experience. If your website is up to date and informative they are more likely to return to it again and again.
What if you don’t know what to write?
Well this could be an issue but don’t worry there are plenty of web article writers out there that will be happy to research and write web articles for you for a minimal cost.
from http://www.insomnia-technologies.co.uk/ for your free emarketing info and advice
Looking for eMarketing and SEO success? Then write some articles and Google will love you. The more relevant and up to date the content of your website is the higher relevance it has on Google search engines in regard with your website subject or product.
By showing Google (and other search engines) that you are in fact an expert in your industry and that your website is going to be informative and relevant to searchers you will tick a big box with Google. On top of this you need to keep it fresh and up to date.
Don’t SPAM
A word of caution here: some have tried copy and pasting articles, of adding irrelevant or repetitive articles that have the keywords or key phrases repeated again and again just to fool the search engine spiders into ranking them higher in the search engines. This is a big mistake and can cost you dearly. As this is considered to be SPAMMING the search engine you could find that your website is black listed and fails to show in search engines at all once the pages have be labelled as SPAM.
Make is relevant
For SEO and eMarketing success make it relevant. Not only will you rank higher in the search engines you will also provide a better user experience. If your website is up to date and informative they are more likely to return to it again and again.
What if you don’t know what to write?
Well this could be an issue but don’t worry there are plenty of web article writers out there that will be happy to research and write web articles for you for a minimal cost.
from http://www.insomnia-technologies.co.uk/ for your free emarketing info and advice
Saturday, 6 September 2008
PC, Laptop and IT call out services in Shropshire
Press News from Insomnia Marketing Technologies
PC, Laptop and IT call out services in Shropshire
Insomnia Technologies is proud to announce our additional IT support services throughout Telford and Shropshire. Called iPlus - Telford Hardware (the i standing for Insomnia) this service will provide PC, Laptop and IT call out services in the local area.
Visiting you in your own home we charge no call out fee and only £17.50 an hour. In your home we provide software, internet and non hardware passed general repairs. If your laptop or computer needs hardware replacement or repairs or reformatting then we take this back to our workshop for repair.
Why chose iPlus - Telford Hardware ?
Well we are local, friendly, reliable, experienced engineers that offer upfront pricing.
In addition to our PC and Laptop Repair call out services in Telford we also provide computer training, wireless home network setup, internet training, home office installation and bespoke services to fit your home IT needs.
www.telford-hardware.co.uk
About us
iPlus - Telford Hardware is part of Insomnia Technologies. Insomnia provide a range of IT based services and advice the business and the local public. From our website www.insomnia-technologies.co.uk we provide online business marketing advice, eMarketing advice, telemarketing technology, SEO or Search Engine Optimisation guidance, IT and online security advice.
PC, Laptop and IT call out services in Shropshire
Insomnia Technologies is proud to announce our additional IT support services throughout Telford and Shropshire. Called iPlus - Telford Hardware (the i standing for Insomnia) this service will provide PC, Laptop and IT call out services in the local area.
Visiting you in your own home we charge no call out fee and only £17.50 an hour. In your home we provide software, internet and non hardware passed general repairs. If your laptop or computer needs hardware replacement or repairs or reformatting then we take this back to our workshop for repair.
Why chose iPlus - Telford Hardware ?
Well we are local, friendly, reliable, experienced engineers that offer upfront pricing.
In addition to our PC and Laptop Repair call out services in Telford we also provide computer training, wireless home network setup, internet training, home office installation and bespoke services to fit your home IT needs.
www.telford-hardware.co.uk
About us
iPlus - Telford Hardware is part of Insomnia Technologies. Insomnia provide a range of IT based services and advice the business and the local public. From our website www.insomnia-technologies.co.uk we provide online business marketing advice, eMarketing advice, telemarketing technology, SEO or Search Engine Optimisation guidance, IT and online security advice.
Home Wireless Network services in Shropshire
Press News from Insomnia Technologies
Home Wireless Network services in Shropshire
Insomnia Technologies is proud to announce our additional IT support services throughout Telford and Shropshire. Called iPlus - Telford Hardware this service will provide for IT support services in the local area including the setup of home wireless networks, remote offices and computer training.
Visiting you in your own home we charge no call out fee and only £17.50 an hour. In your home we provide software, internet and non hardware services. If your laptop or computer needs hardware replacement or repairs or reformatting then we take this back to our workshop for repair and then fully reinstall your IT equipment in your home office.
Why chose iPlus - Telford Hardware?
Well we are local, friendly, reliable, experienced engineers that offer upfront pricing.
www.telford-hardware.co.uk
About us
iPlus - Telford Hardware is part of Insomnia Technologies. Insomnia provide a range of IT based services and advice the business and the local public. From our website www.insomnia-technologies.co.uk we provide online business marketing advice, eMarketing advice, telemarketing technology, SEO or Search Engine Optimisation guidance, IT and online security advice.
Home Wireless Network services in Shropshire
Insomnia Technologies is proud to announce our additional IT support services throughout Telford and Shropshire. Called iPlus - Telford Hardware this service will provide for IT support services in the local area including the setup of home wireless networks, remote offices and computer training.
Visiting you in your own home we charge no call out fee and only £17.50 an hour. In your home we provide software, internet and non hardware services. If your laptop or computer needs hardware replacement or repairs or reformatting then we take this back to our workshop for repair and then fully reinstall your IT equipment in your home office.
Why chose iPlus - Telford Hardware?
Well we are local, friendly, reliable, experienced engineers that offer upfront pricing.
www.telford-hardware.co.uk
About us
iPlus - Telford Hardware is part of Insomnia Technologies. Insomnia provide a range of IT based services and advice the business and the local public. From our website www.insomnia-technologies.co.uk we provide online business marketing advice, eMarketing advice, telemarketing technology, SEO or Search Engine Optimisation guidance, IT and online security advice.
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