Get my comprehensive book on the world of telemarketing, its techniques, history & psychology all the way through to cold calling techniques!!!
Buy the fantastic book Telemarketing The Art Is Not Dead by yours truly. Only £7.50 to download , compare that with other outdated guides that start at around the £25 mark and you are on to a winner, not to mention that fact that I am a seasoned experienced telemarketing director with current hands on experience together with the fact that this information is up to date a relevant to today's market.
I am the founder of the Guild of Telemarketing Professionals and as such of advice to peers and none peers alike in all areas from setting up a telemarketing campaign, department or company to relevant laws such as TPS, how to get data, eMarketing advice, latest technology and sales and marketing techniques.
My new book Mind Control: Psychological Sales Techniques is due out the end of this month beginning of next (as soon as I have finished with the finishing touches) so stay posted for that.
Sam
Wednesday, 23 January 2008
Tuesday, 22 January 2008
Customer Profiling, Emotional Branding & Product Placement
Customer Profiling
By knowing and understanding your customer you can better tailor your product, your advertising and marketing to gain maximum coverage of your brand or product, to elicit change in their cognitive behaviour and to cause a change and effect.
Emotional Branding
Emotional brand loyalty is the golden chalice of marketing and branding it is having a brand that elicits an emotional connection or reaction from the consumer in a positive manner. HP sauce, Coca Cola, Virgin, M&S, Woolworths etc all have a positive emotional connection with their customers as brand.
"People bought their first record from Woolworths, their dad bought them a Coca Cola on a hot summer's day when they were 5 whilst eating a burger off the Barbeque with HP sauce on it as they listen to Virgin radio and danced about in their M&S jumper that Nan had bought them the Christmas before"
Finding and creating that positive emotional connection between your brand and your customer is the result of understanding your and profiling potential customer whether that be consumer or business and causing the emotional connection through your marketing activity
Product Design & Placement
Product Design & Placement is all part of the above and is very important. The design, feel, shape and usability of your product are crucial. As is where it can be found on the shelf and whether or not it stands out for the right reason. Does the design produce an emotional connection? Does the using of it require a technique that brings back memories of social occasions when done as part of a group or separately? Is it something that will be used in happy family times that bring back memories? Or is it something that in business will be a show of success?
By knowing and understanding your customer you can better tailor your product, your advertising and marketing to gain maximum coverage of your brand or product, to elicit change in their cognitive behaviour and to cause a change and effect.
Emotional Branding
Emotional brand loyalty is the golden chalice of marketing and branding it is having a brand that elicits an emotional connection or reaction from the consumer in a positive manner. HP sauce, Coca Cola, Virgin, M&S, Woolworths etc all have a positive emotional connection with their customers as brand.
"People bought their first record from Woolworths, their dad bought them a Coca Cola on a hot summer's day when they were 5 whilst eating a burger off the Barbeque with HP sauce on it as they listen to Virgin radio and danced about in their M&S jumper that Nan had bought them the Christmas before"
Finding and creating that positive emotional connection between your brand and your customer is the result of understanding your and profiling potential customer whether that be consumer or business and causing the emotional connection through your marketing activity
Product Design & Placement
Product Design & Placement is all part of the above and is very important. The design, feel, shape and usability of your product are crucial. As is where it can be found on the shelf and whether or not it stands out for the right reason. Does the design produce an emotional connection? Does the using of it require a technique that brings back memories of social occasions when done as part of a group or separately? Is it something that will be used in happy family times that bring back memories? Or is it something that in business will be a show of success?
Welcome
Ok first off hello. My name is Sam O'Prey I am a sales & marketing professional based in Shropshire in the UK. My areas of expertise are in ROI or return on investment marketing through sales & marketing technology & applied psychology. Taking the guess work out of marketing.
The aim for this blog is for it to become a free resource for marketing information for businesses around the UK and the world in general. I have written a couple of books on the subject which will be available from this blog soon and I run a couple of marketing advice & service sites that will all soon move over to here.
they are
http://www.telemarketing-guild.co.uk/
http://www.insomnia-technologies.co.uk/
the reason for this sites dark background, if you were wondering, is due to the fact that it is easier on the eye and so from a marketing point of view in theory it means the user will spend longer on the pages without getting a headache of eyeache. I can't do anything about backache or heartache though I can assure you I will cause you neither.
The aim for this blog is for it to become a free resource for marketing information for businesses around the UK and the world in general. I have written a couple of books on the subject which will be available from this blog soon and I run a couple of marketing advice & service sites that will all soon move over to here.
they are
http://www.telemarketing-guild.co.uk/
http://www.insomnia-technologies.co.uk/
the reason for this sites dark background, if you were wondering, is due to the fact that it is easier on the eye and so from a marketing point of view in theory it means the user will spend longer on the pages without getting a headache of eyeache. I can't do anything about backache or heartache though I can assure you I will cause you neither.
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