So you are looking to cut costs. No doubt one of the first areas to get pushed to side will be your marketing. But first off look at your marketing and look at what areas bring you the best return on investment, the most sales.
If you can’t track the return you are getting from you advertising or marketing then maybe you should bring it to a halt. Look at areas you can track.
eMarketing; Search engine optimisation, search engine marketing, pay per click and so on can bring massive return on investments but the great part of it is that it actually takes out the guess work for you if you use web analytics to track results.
Using web analytics as part of your marketing plan will make it easier to see where you marketing is really working for you and actually how much it costs you to get a sales lead.
Using analytics together with an emaketing return on investment calculator will take the guess work out and actually help you forecast for the future.
Return on investment marketing, eMarketing, Search engine optimisation and marketing, pay per click and more.
Emarketing ROI Calculator report
Number of hits a month = 500
Number of leads= 50
Cost = £250.00
No of hits to get an Lead =10
Hit/Lead conversion rate = 10%
No of sales from leads = 10
Lead/sale conversion rate = 20%
Average Profit Per Sale =£100.00
Sales Profit = £1,000.00
Total profit from campaign = £750.00
ROI % = 300%
Cost per lead = £5.00, Cost per sale= £25.00, Cost per hit = £0.50
0 comments:
Post a Comment